With Ring, American Consumers Built a Surveillance Dragnet

Screenshot from Ring's super bowl ad. Aerial view of a suburban neighborhood overlaid with circles and hazy blue colors within them. bottom left is ring's logo. bottom right says "introducing search party"

Jason Koebler · 404 Media

Ring had always, explicitly been intended to assist law enforcement. In a series of investigations we did back at VICE (mostly written by Caroline Haskins, who is still covering surveillance at WIRED), we uncovered thousands of pages of documents, emails, and chats via public records requests and leaks that highlighted Ring’s surveillance ambitions. The company threw parties for police, employees wore “FUCK CRIME” shirts to internal parties, and helped police facilitate the retrieval of footage from its customers’ cameras if they initially refused to cooperate.

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With Ring’s recent partnership with Flock, which will further facilitate the sharing of video footage with police, and its new Search Party feature, the message is clear: Ring is still, again, and always will be in the business of leveraging its network of luxury surveillance consumers as a law enforcement tool.

404Media.co screenshot. Article title, "With Ring, American Consumers Built a Surveillance Dragnet". Subtitle, "Ring's 'Search Party' is dystopian surveillance accelerationism." Meta, "Jason Koebler · Feb 10, 2026 at 10:05 AM "

Picture below shows surveillance camera image and a recognized object, a dog with a green rectangle around it and the label, "Milo Match."

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