‘pain point’ : the maximum amount you are willing to pay

Noah Giansiracusa · Harvard Law Today

Retailers are looking for what’s called the “pain point.” That’s the maximum amount that you as an individual customer are willing to pay for a specific product
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[an app’s] knowledge of your phone battery’s life to determine how desperate you might be for a ride home, and therefore charge you more for it
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now imagine … they look at me and they know every video I’ve watched on YouTube, everything I’ve searched in Google, and everything I have liked on Facebook, every conversation I’ve had with an AI chatbot. Does that feel like a fair situation?

Does that feel like a fair situation?

The wage slaves of the Gilded Age had it easy